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Anna Golubeva
Translation Specialist, Inter IKEA Systems B.V
Anna has more than 15 years of experience in the fields of communication, knowledge management, digitalization and marketing. Her background is in education, linguistics and intercultural communication at Moscow Pedagogical University. Anna enjoys working with languages for the life-at-home brand, as there are so many opportunities and challenges. Having previous experience in retail, marketing and production management, she is currently focusing on multilanguage initiatives at Inter IKEA Systems B.V., a worldwide IKEA franchisor to connect language topics with the business agenda and enable the reach of the brand for more people in the world.
How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you need to translate your all your content – particularly your product names – into local languages. But not always. … Read more
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