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Kathrin Bussmann
Kathrin Bussmann is the head of Verbaccino, an international marketing consultancy that helps businesses leverage today’s global, social, multilingual marketplace. She is also the creator and host of The Worldly Marketer Podcast, a weekly audio show that explores how even small brands can go global. Born in Quebec of German immigrant parents, Kathrin grew up speaking German, French and English. She holds degrees in communications studies and linguistics from the University of Ottawa, and a PhD in linguistics from Humboldt Universität in Berlin. Now based in Toronto, Kathrin is a founding member of the Canadian Association of Marketing Professionals.
With digital channels available to every business today, small- and medium-sized companies can compete against industry giants like never before. Hear how some of the world’s smartest SMEs are making it happen. Read more
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