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Michael Brennan from Ingenious8
Michael is responsible for all aspects of research and insight at integrated B2B marketing agency Ingenious8, working across multiple clients and industrial sectors.
Benefiting from over 20 years’ of work in marketing research, including primary qual and quant approaches across the UK and internationally, Michael brings great experience and perspective to any project. In recent years Michael has delivered high value thought leadership reports for multiple clients, working closely with client stakeholders and partners to ensure the best possible results. After graduating from the University of Cambridge with a degree in Theology & Religious Studies Michael spent some time in media sales before establishing himself in marketing research at the Newspaper Society in 2000, going on to work with newspaper publishing companies before moving into outdoor advertising with the Dentsu Aegis Group and then working for media specialist OMD International on their global accounts. Subsequent experience includes social trends, futures research and data consultancy, before joining Ingenious8 in 2021.
You’re not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferences? A recent survey revealed that nine in ten consumers feel that brands must show their understanding and … Read more
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