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Michael Burns
Michael founded Burns360 nearly three decades ago. He is a specialist in strategic marketing and corporate communications, specifically managing integrated communication campaigns for B2B companies. He loves keeping Burns360 at the forefront of new (and constantly changing) marketing innovations. He holds BA and MA degrees from the University of Texas and an MBA from the University of Houston.
Michael Burns, founder of the PR and marketing firm Burns360, talks with us about B2B marketing strategies. Topics include what analyses to start with, why the ‘media relations support’ part of PR is important, and how earned, owned, and paid media … Read more
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