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Renée is a creative director, copy writer, brand builder, and team leader who brings more than 20 years of experience in creative marketing services spanning a broad range of B2B and B2C clients. She has driven brand messaging strategies, built brand platforms, and led omnichannel campaigns for small to mid-size regional businesses and for global corporations. As a former Creative Director of Global Copy at Under Armour and, prior to that, the founder and owner of an ad agency, she has a proven track record of delivering creative and operational excellence, specializing in managing high-volume copy initiatives at a global scale.
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges?
Is there a translation policy in place?
What needs to be translated, and into which languages?
Who is …
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