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Richard Cronin
Localization Lead - Google
Richard is the Localization Lead on Google’s International Growth Team. Richard works with Google clients to enable their growth into new international markets consulting on their localization and international strategy. From setting up or optimizing localization operations, understanding the language landscape to marketing localization and culturalization. Having begun his career in Ireland before moving to San Francisco Richard understands the brings first hand international experience to his customers. He is passionate about helping brands engage their potential customers. Previously Richard worked in account management at Google developing video ad strategies for some of Google’s largest ads clients.
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in …
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