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Sheryl Sze
Transcreation Specialist
Passionate about connecting cultures and people, Sheryl Sze is a transcreation specialist with a pragmatic, result-driven approach, developed over two decades of hands-on/managerial experiences in Marketing, Communications and Localization. She has worked with major brands and institutions including Sotheby’s, Deliveroo, Hong Kong Philharmonic Orchestra, South China Media Group, The Education University of Hong Kong, as well as Dyson and Pentagram. Having lived and worked in three continents, she is dedicated to the promotion of cross-cultural understanding and enjoys connecting seemingly disparate worlds through curiosity and creative problem solving. Born and raised in Hong Kong, Sheryl completed her degree in Communication at the University of Michigan, Ann Arbor and has worked in London since 2013. A dynamic communicator and storyteller, her cultural insights are valued by teams in design, marketing and strategies alike. Sheryl is a proponent of a blended approach in translation that harvests what new technology can offer in the art of intercultural communication.
In France, the Big Mac, McDonald’s favourite burger, has the same name as in English and doesn’t have a translation. In Hong Kong, it has been given a name that no current machine translation could fathom: Gui Mo Ba, which could be … Read more
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