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Andrew Thomas
Senior Director of Product Marketing
Andrew Thomas has been working in the software industry long enough to have seen localization and content management grow from one-off manual, labor-intensive work to complex, highly automated systems management.
Based out of Northern California, Andrew brings a wealth of knowledge and industry experience to his global team as Senior Director of Product Marketing at RWS. Off the clock, Andrew enjoys spending time with his family, writing poetry and collecting lego sets.
“Companies are nowadays expected to seamlessly cater to client preferences and deliver relevant and personalized content on demand. Real-time and just-in-time localization is a key component of this hyper-personalized approach to communication”. …
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In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda’s fascinating journey as she explains how she started out as a translator and language specialist and ended up opening her own …
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There are so many things you’d miss out on if someone hadn’t taken the time to translate them… the best literature, the trendy Netflix shows or the instructions for your medicine. Plus, learning a language so you can have a …
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Andrew Thomas with Paul McCabe
It’s human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want brands to connect with them, according to research. But, to connect with consumers you need to build trust, … Read more
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers. But how well do you know those markets? Japan, for instance, might seem like a prosperous country with plenty …
Read moreToday’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, instant access, and consistent and personalised experiences. And they want of this own language, 24⁄7, and … Read more
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinking, Immersive Virtual Reality and Augmented Reality (XR) technologies, for a fascinating discussion around …
Read moreIn this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott and Fernando take us behind the curtain and share their honest experience upgrading and implementing … Read more
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